05 Weekend Originals - Presented by adidas and size? Canada

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adidas Originals
size? Canada

Creative Direction
Poster Design
Marketing Strategy

The conceptual direction and post-production work for the adidas Originals x size? Canada event in Toronto created a platform that recentered dialogue within the city’s artistic community, foregrounding emerging artists whose work actively shapes Toronto's contemporary art scene. Inspired by the adidas Originals ethos, the three-week long in-store activation commissioned three local visual artists to interpret the Trefoil's legacy as both an icon of the past and the future.

Each artist presented work reflecting their distinctive visual language while integrating adidas brand elements, with weekly rotations allowing individual creators to engage directly with customers and sign limited-edition prints offered as gift-with-purchase. The event fostered a welcoming space where young creatives could connect, share ideas, and spark new artistic possibilities, bridging streetwear culture with Toronto's contemporary art community.

Through digitization and post-production, each artwork was prepared for high-quality reproduction, ensuring the commissioned pieces could extend beyond the activation as collectible artifacts of the collaboration.

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April 2023